http://www.mrcleantech.com A dedicated cleantech search engine (try it and suggest other URLs) and blog from a cleantech marketing executive on cleantech people, issues and companies. Contact me on Twitter @mrCleantech Sun, 04 Jul 2010 18:53:07 +0000 http://backend.userland.com/rss092 en I’ve already made my argument that ”sustainability” and “green” are obsolete terms, and over the last year there appears to be growing mainstream momentum (it originated out of the systems design community) around the term “resilience” as a possible successor. One voice on the subject is Dennis L. Meadows, author ... http://www.mrcleantech.com/2010/06/marketing-monday-resilience-the-new-sustainability/ I asked my friend Graham Noyes, attorney at renewable energy law firm Stoel Rives focused on bioenergy projects, federal energy incentives and carbon monetization, for his thoughts on the Kerry Lieberman bill. Q: What was your main takeaway from the bill? A: Some context first. There’s a massive potential hammer out there on ... http://www.mrcleantech.com/2010/05/ghg-regulation-vs-legislation/ Companies are always happy to be included in “best of” media lists for energy and cleantech. And many of them, in my opinion, are deservedly included. But I’m just one opinion. The media supposedly represents a more informed opinion. So I was curious how these lists are compiled.  Is the ... http://www.mrcleantech.com/2010/04/best-of-lists-room-to-be-better/ The State of Green Business (SoGB) report for 2010 has been released, and as always it dedicates a section to marketing. The basic take-away from this year’s installment was not surprising. Number one, that there is a “great chasm of ignorance” on the part of US consumers around green terminology. ... http://www.mrcleantech.com/2010/02/marketing-monday-its-all-about-the-bennies/ I had the pleasure of hearing Ray Anderson, CEO of Interface, at the recent Clean-tech Investor Summit. It’s always nice to get re-invigorated by a person who not only inspires through his efforts to create a better world, but who is also a great communicator. Ray is certainly both. After ... http://www.mrcleantech.com/2010/01/will-the-next-ray-anderson-please-stand-up/ Based on the rash of predictions for cleantech in 2010 from investors, consultants and media (see the full list at the end of this post), I’ve pulled together a “trend of trends” list below that attempts to synthesis the broader, over-arching themes. As always, I’m amazed that water isn’t on ... http://www.mrcleantech.com/2009/12/roundup-cleantech-predictions-for-2010/ The American Council on Renewable Energy (ACORE) had this to say about the current state of affairs on bioenergy. Nice to see some realism out there: "The prospects for a successful green energy revolution  appear problematic with the diffused applications of the American Recovery and Reinvestment Act (ARRA) of 2009, the ... http://www.mrcleantech.com/2009/11/acore-offers-dour-view-on-bioenergy/ Technologies and services that reduce natural resource consumption and emissions are the future of global growth, as well as the pathway to climate stabilization. In China alone, expectations are for a $1 trillion annual "cleantech" market by 2013. We are now entering a transition phase in cleantech, with focus shifting from ... http://www.mrcleantech.com/2009/10/marketing-monday-6-tips-for-marketing-in-the-clean-economy/ I signed up to blog about climate change for Blog Action Day, but I’ve been so busy trying to do something about climate change that I didn’t have time to blog. Does this count? Yeah cleantech! Boo climate change! http://www.mrcleantech.com/2009/10/worlds-shortest-climate-change-post/ New research from KRC Research commissioned by my company Weber Shandwick was released today and shows that poor communication from suppliers is impeding the growth of the cleantech market. The research, pulled from interviews with 400 senior purchasing decision-makers in the UK, Germany, Span and France, revealed that although 8 ... http://www.mrcleantech.com/2009/10/cleantech-companies-failing-communications-test/