http://www.mrcleantech.com A dedicated cleantech search engine (try it and suggest other URLs) and blog from a cleantech marketing executive on cleantech people, issues and companies. Contact me on Twitter @ MrCleantech Sun, 25 Mar 2012 00:33:07 +0000 http://backend.userland.com/rss092 en The people who accept climate change as a real threat need to accept that they have failed to get other people to accept climate change as a real threat. One climate scientist, Peter Gleick, was so desperate to expose skeptics that he lied to obtain internal documents from The Heartland ... http://www.mrcleantech.com/2012/03/its-time-for-the-gloves-to-come-off-on-climate-change/ While reading Bryan Walsh’s thoughtful review of a new book The Conundrum by David Owen, I noticed that the review was posted under TIME.com’s “health” section. The book is about energy efficiency.  What does energy efficiency have to do with health? The seeming disconnect between the two, plus a number ... http://www.mrcleantech.com/2012/02/human-health-the-cure-for-climate-insanity/ Solyndra is getting a lot of headlines, but the company's high-profile implosion is the symptom of a renewable energy industry rationalization that has been long anticipated. It shouldn't be a surprise or generate excessive hand wringing. Whether it's solar, bioenergy, power storage or any other cleantech vertical, there will be a ... http://www.mrcleantech.com/2011/10/clean-energy-and-the-last-brand-standing/ Friend Joel Makower stirred up a good discussion last week with his article, Green Marketing Is Over. Let's Move On. Green marketeers Suzanne Shelton and Michael Martin disagreed with him. And while I agree with Joel (I’ve made the case in the past that not only green should be pronounced ... http://www.mrcleantech.com/2011/05/marketing-monday-the-green-the-clean-and-the-dirty/ EarthTechling recently interviewed me and asked for my perspective on trends in cleantech, including marketing, communications and PR. Some themes that emerged: Five suggestions for cleantech companies to set themselves apart in a crowded market Backing “boring” businesses usually works Technology innovation we have plenty off; we need marketing, financing and business innovation ... http://www.mrcleantech.com/2011/02/cleantech-policy-needs-clarity-consistency-and-cojones/ Media covering renewable energy and cleantech overwhelmingly expect the biggest news hype of 2011 to come from electric transportation, while they identified energy efficiency as the most deserving of coverage, according to my annual survey. With more than 70 respondents from newspapers, magazines, broadcasters and blogs, the survey also revealed ... http://www.mrcleantech.com/2011/01/ev-to-be-most-hyped-news-of-2011-media-survey/ As someone who consults on communications and engagement for the Distributed Energy industry, it is clear that the future of communications is The Distributed Brand. Recent research from one of firm Weber Shandwick’s sister agencies, Universal McCann, backs this up. According to their Wave 5 – the Socialization of Brands ... http://www.mrcleantech.com/2010/12/marketing-monday-the-distributed-brand/ There is a lot of interest in clean energy. Here’s just a partial list of the US groups out there: American Business for Clean Energy,  Business Council for Sustainable Energy, Environmental Entrepreneurs, Investor Network on Climate Risk, Biomass Power Association, Renewable Fuels Association, Clean Economy Network, US Climate Action Partnership, ... http://www.mrcleantech.com/2010/11/clean-energy-too-many-interests-not-enough-group/ A wise man once said that contemporary politics is fueled by two things: raising money, and a fear of angry mobs. OK, I actually said that. Nevertheless, it makes sense that the ultimate nightmare for DC lawmakers would be an angry mob with money. At the Renewable Energy Finance Forum-West ... http://www.mrcleantech.com/2010/09/million-businessman-march-for-clean-economy/ I’ve already made my argument that ”sustainability” and “green” are obsolete terms, and over the last year there appears to be growing mainstream momentum (it originated out of the systems design community) around the term “resilience” as a possible successor. One voice on the subject is Dennis L. Meadows, author ... http://www.mrcleantech.com/2010/06/marketing-monday-resilience-the-new-sustainability/