EarthTechling recently interviewed me and asked for my perspective on trends in cleantech, including marketing, communications and PR. Some themes that emerged:

• Five suggestions for cleantech companies to set themselves apart in a crowded market
• Backing “boring” businesses usually works
• Technology innovation we have plenty off; we need marketing, financing and business innovation (plus the 3Cs from energy policymakers – clarity, consistency and cojones  

See the full interview