New research from KRC Research commissioned by my company Weber Shandwick was released today and shows that poor communication from suppliers is impeding the growth of the cleantech market. The research, pulled from interviews with 400 senior purchasing decision-makers in the UK, Germany, Span and France, revealed that although 8 of 10 organizations in Europe have specific cleantech purchasing policies, two thirds indicate that cleantech companies are failing to get their message across – 29 percent said they currently receive no information at all from cleantech companies, 26 percent said information was insufficient, and 11 percent said that if they were receiving information that it was too complicated. Demand is there (60 percent of European organizations are placing the same level of importance on green procurement as they did before the economic downtown), but half of those interviewed perceive cost to be a barrier to making cleantech investments. The research also shows some interesting differences between the various markets. Take a look at the full report, and if you’re interested in learning more, let me know.

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