Comments on: The Discoloration of Green http://www.mrcleantech.com/2008/05/the-discoloration-of-green/ A dedicated cleantech search engine (try it and suggest other URLs) and blog from a cleantech marketing executive on cleantech people, issues and companies. Contact me on Twitter @mrCleantech Sun, 14 Mar 2010 21:20:39 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: William Brent’s Search for Cleantech http://www.mrcleantech.com/2008/05/the-discoloration-of-green/comment-page-1/#comment-13487 William Brent’s Search for Cleantech Wed, 05 Aug 2009 01:57:52 +0000 http://www.mrcleantech.com/2008/05/the-discoloration-of-green/#comment-13487 [...] emotional responses to these threats and moving into action.” I agree, and as I’ve explained in earlier posts, this is why my work focuses on technologies that can provide a buffer between consumption and [...] [...] emotional responses to these threats and moving into action.” I agree, and as I’ve explained in earlier posts, this is why my work focuses on technologies that can provide a buffer between consumption and [...]

]]> By: William Brent’s Search for Cleantech http://www.mrcleantech.com/2008/05/the-discoloration-of-green/comment-page-1/#comment-3224 William Brent’s Search for Cleantech Tue, 16 Dec 2008 18:55:01 +0000 http://www.mrcleantech.com/2008/05/the-discoloration-of-green/#comment-3224 [...] their everyday messaging.”  Which takes me back to a post I made in May of this year about the Discoloration of Green. It makes the case for an end to green as a separate topic, and for the start of green as an [...] [...] their everyday messaging.”  Which takes me back to a post I made in May of this year about the Discoloration of Green. It makes the case for an end to green as a separate topic, and for the start of green as an [...]

]]> By: Martin La Monica http://www.mrcleantech.com/2008/05/the-discoloration-of-green/comment-page-1/#comment-825 Martin La Monica Thu, 08 May 2008 13:28:40 +0000 http://www.mrcleantech.com/2008/05/the-discoloration-of-green/#comment-825 Good piece, Willie. Bob Metcalfe admonished me to "choose my colors carefully" because I write for the *green* tech blog. His preferences are blue (water) and black (silicon, coal, oil). He uses the term 'enertech' which isn't bad but doesn't cover all natural resources. What's wrong with sustainability? sustainable tech? Ultimately, that's what we're talking about here--how to fit x billion people on the planet sustainably. fyi: link to metcalfe talk. http://www.news.com/8301-11128_3-9915135-54.html?tag=bl Good piece, Willie. Bob Metcalfe admonished me to "choose my colors carefully" because I write for the *green* tech blog. His preferences are blue (water) and black (silicon, coal, oil).

He uses the term 'enertech' which isn't bad but doesn't cover all natural resources.

What's wrong with sustainability? sustainable tech? Ultimately, that's what we're talking about here–how to fit x billion people on the planet sustainably.

fyi: link to metcalfe talk. http://www.news.com/8301-11128_3-9915135-54.html?tag=bl

]]> By: The Daily Sprout « Earth2Tech http://www.mrcleantech.com/2008/05/the-discoloration-of-green/comment-page-1/#comment-803 The Daily Sprout « Earth2Tech Wed, 07 May 2008 07:01:46 +0000 http://www.mrcleantech.com/2008/05/the-discoloration-of-green/#comment-803 [...] Fading Green: William Brent notices a shift in the conversation about “green” and suggests “let’s focus on the technology that is going to get rid of the only color that deserves our attention - the black of oil and coal.” Nicely put — Mr.Cleantech. [...] [...] Fading Green: William Brent notices a shift in the conversation about "green" and suggests "let's focus on the technology that is going to get rid of the only color that deserves our attention – the black of oil and coal." Nicely put — Mr.Cleantech. [...]

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