Comments on: The Discoloration of Green http://www.mrcleantech.com/2008/05/the-discoloration-of-green/ A dedicated cleantech search engine and blog from a marketing executive / entrepreneur on cleantech people, issues and companies. Contact me at williebrent (at) gmail (dot) com Sun, 07 Sep 2008 19:36:13 +0000 http://wordpress.org/?v=2.2 By: Martin La Monica http://www.mrcleantech.com/2008/05/the-discoloration-of-green/#comment-825 Martin La Monica Thu, 08 May 2008 13:28:40 +0000 http://www.mrcleantech.com/2008/05/the-discoloration-of-green/#comment-825 Good piece, Willie. Bob Metcalfe admonished me to "choose my colors carefully" because I write for the *green* tech blog. His preferences are blue (water) and black (silicon, coal, oil). He uses the term 'enertech' which isn't bad but doesn't cover all natural resources. What's wrong with sustainability? sustainable tech? Ultimately, that's what we're talking about here--how to fit x billion people on the planet sustainably. fyi: link to metcalfe talk. http://www.news.com/8301-11128_3-9915135-54.html?tag=bl Good piece, Willie. Bob Metcalfe admonished me to "choose my colors carefully" because I write for the *green* tech blog. His preferences are blue (water) and black (silicon, coal, oil).

He uses the term 'enertech' which isn't bad but doesn't cover all natural resources.

What's wrong with sustainability? sustainable tech? Ultimately, that's what we're talking about here–how to fit x billion people on the planet sustainably.

fyi: link to metcalfe talk. http://www.news.com/8301-11128_3-9915135-54.html?tag=bl

]]> By: The Daily Sprout « Earth2Tech http://www.mrcleantech.com/2008/05/the-discoloration-of-green/#comment-803 The Daily Sprout « Earth2Tech Wed, 07 May 2008 07:01:46 +0000 http://www.mrcleantech.com/2008/05/the-discoloration-of-green/#comment-803 [...] Fading Green: William Brent notices a shift in the conversation about “green” and suggests “let’s focus on the technology that is going to get rid of the only color that deserves our attention - the black of oil and coal.” Nicely put — Mr.Cleantech. [...] [...] Fading Green: William Brent notices a shift in the conversation about "green" and suggests "let's focus on the technology that is going to get rid of the only color that deserves our attention - the black of oil and coal." Nicely put — Mr.Cleantech. [...]

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