The spectrum of cleantech media continued to fill out this week, following earlier news about the Wall Street Journal , Earth2Tech, and other media.. Green Options, a popular online media group focused on making green more accessible to people, went public this week with CleanTechnica. Sarah Lozanova, the editor of the new blog, said she and her core team of 5-6 writers hope to tell the stories behind green technology and renewable energy instead of just reporting on them. "A lot of content on other sites is above peoples' heads," Sarah told me, adding that CleanTechnica wants to make cleantech "more accessible to a wider audience – to the green curious audience – so it's approachable." The blog will initially look to post at least one story per day, and is open to outside contributors, who can provide "different perspectives, experiences and exposures". Sarah also said they hoped to do a lot of Q&As.

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