Comments on: 'Efficiency-Tech' Ready for its Close-Up http://www.mrcleantech.com/2008/02/efficiency-tech-ready-for-its-close-up/ A dedicated cleantech search engine and blog from a marketing executive / entrepreneur on cleantech people, issues and companies. Contact me at williebrent (at) gmail (dot) com Fri, 21 Nov 2008 04:32:11 +0000 http://wordpress.org/?v=2.2 By: William Brent’s Search for Cleantech http://www.mrcleantech.com/2008/02/efficiency-tech-ready-for-its-close-up/#comment-658 William Brent’s Search for Cleantech Sat, 26 Apr 2008 20:45:55 +0000 http://www.mrcleantech.com/2008/02/efficiency-tech-ready-for-its-close-up/#comment-658 [...] building, energy efficiency is still struggling to get more than a lot of lip service. Is recession the catalyst for cracking [...] [...] building, energy efficiency is still struggling to get more than a lot of lip service. Is recession the catalyst for cracking [...]

]]> By: Rogers Weed http://www.mrcleantech.com/2008/02/efficiency-tech-ready-for-its-close-up/#comment-392 Rogers Weed Fri, 15 Feb 2008 07:30:41 +0000 http://www.mrcleantech.com/2008/02/efficiency-tech-ready-for-its-close-up/#comment-392 Hey Willie, Nice post and I totally agree with you that efficiency is way over-due as a focus area of the cleantech movement. I'm not sure whether even this type of project will get passed the corporate finance folks in a recessionary environment (probably depends on the payback period), but it certainly has a better shot than more speculative projects. Also, maybe you've seen McKinsey's marginal cost curve for carbon abatement? http://www.mckinsey.com/clientservice/ccsi/pdf/Greenhouse_Gas_Emissions_Executive_Summary.pdf Among other outstanding insights in this work is the fact that there are a large number of efficiency opportunities that show up as negative marginal cost tactics meaning that they would be *positive* NPV projects for businesses to carry out. All this does is reinforce your point that efficiency continues to be a win-win opportunity that we need to educate more businesses (and consumers) about. Rogers Hey Willie,

Nice post and I totally agree with you that efficiency is way over-due as a focus area of the cleantech movement. I'm not sure whether even this type of project will get passed the corporate finance folks in a recessionary environment (probably depends on the payback period), but it certainly has a better shot than more speculative projects.

Also, maybe you've seen McKinsey's marginal cost curve for carbon abatement?

http://www.mckinsey.com/clientservice/ccsi/pdf/Greenhouse_Gas_Emissions_Executive_Summary.pdf

Among other outstanding insights in this work is the fact that there are a large number of efficiency opportunities that show up as negative marginal cost tactics meaning that they would be *positive* NPV projects for businesses to carry out. All this does is reinforce your point that efficiency continues to be a win-win opportunity that we need to educate more businesses (and consumers) about.

Rogers

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