http://www.mrcleantech.com/2008/01/cleantech-vs-recession-who-wins/ A dedicated cleantech search engine and blog from a marketing executive / entrepreneur on cleantech people, issues and companies. Contact me at williebrent (at) gmail (dot) com Tue, 06 Jan 2009 06:09:16 +0000 http://wordpress.org/?v=2.2 http://www.mrcleantech.com/2008/01/cleantech-vs-recession-who-wins/#comment-340 Greg Veerman Thu, 31 Jan 2008 00:16:00 +0000 http://www.mrcleantech.com/2008/01/cleantech-vs-recession-who-wins/#comment-340 Great post, and yes, the efficiency play will "sustain" sustainability this year and hopefully drive greater uptake in the market. With that, you've answered the question you pose at the beginning of your post: [In a recession], would consumers and businesses continue to spend on green? My answer would be this: it depends on what "green" is. Much has been written in the last year over the substance of that term, and the extent to which "green" represents an end or a means. I think there's going to be a heck of a lot more traction in 2008 if we can frame it as the latter. Great post, and yes, the efficiency play will "sustain" sustainability this year and hopefully drive greater uptake in the market. With that, you've answered the question you pose at the beginning of your post: [In a recession], would consumers and businesses continue to spend on green? My answer would be this: it depends on what "green" is. Much has been written in the last year over the substance of that term, and the extent to which "green" represents an end or a means. I think there's going to be a heck of a lot more traction in 2008 if we can frame it as the latter.

]]> http://www.mrcleantech.com/2008/01/cleantech-vs-recession-who-wins/#comment-336 Mr.Voxius Wed, 30 Jan 2008 17:13:01 +0000 http://www.mrcleantech.com/2008/01/cleantech-vs-recession-who-wins/#comment-336 Thanks Mr. Brent. Very well put together. I have added your link to my blog, and i'll be back to read your commentary again! Thanks Mr. Brent. Very well put together. I have added your link to my blog, and i'll be back to read your commentary again!

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