The Wall Street Journal launched a free business-meets-green blog called Environmental Capital. The blog’s editor is Jeff Ball. The lead writer is Keith Johnson, who just moved back to the US from 12 years in Spain. The blog addresses the convergence of business and environment. It will include energy, water – anything that addresses how businesses are dealing with the new energy/environment paradigm. They expect to have 4-5 posts per day, and hope to differentiate from other similar media/blogs by taking a step back, highlighting trends and connecting the dots. If they deliver on that promise, it will fill a nice gap.
When first conceived, this was intended to be a new franchise like the D event Walt Mossberg does except focused on green. As part of that concept, the WSJ will also be holding its first ECO:nomics conference this year in March. I will be interested to see how that is different from the Brainstorm Green event planned by Fortune.