Lux Research did a quick and dirty Factiva search of media articles since 1996 using four keywords - "cleantech", "greentech", "clean technology" and "green technology" - and found a surge in 2005-2006. No surprise there. They calculated a 70% per year growth in press coverage of cleantech since 2004, with total articles in major publications numbering almost 3,500 last year. Lux's observation comes at a time when, also not surprisingly, new cleantech media and analyst outlets are popping up all over. Of course there are some of the more well-known ones - Inside Greentech, Renewable Energy Access, GreenBiz … but there are also many others coming on line. Greener World Media, Joel Makower's group which publishes GreenBiz, has expanded out with GreenerComputing and ClimateBiz among others; Cleantech Investor has appeared in the UK and Dow Jones is set to launch a Clean Technology Investor newsletter. Other traditional media like BusinessWeek, Business 2.0 (GreenWombat) and Red Herring are also increasing their coverage of the space, while CNET is dedicating more resources as well. I wouldn't be surprised to see something from the Wall Street Journal this year. The blogosphere is also sizzling with activity and new entrants (including mine), but I won't get into that here. On the analyst side, Greentech Media is about to launch a service, while Lux has taken its previous focus on nanotech and made it part of the broader cleantech umbrella (it just issued its first comprehensive market report on cleantech).

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