I got into the resource economy because it hit me about 20 years ago that China's one billion people had just entered a period driven by a desire to accumulate. People wanted to buy stuff, and were finally able to. It was clear then that unless … [Read more]
$1 trillion… a solution to climate change?
Posted on December 5, 2012 //
My 10 year old son and I were talking the other night and he asked me: "Dad, what would you do with $1 billion?". What followed was a conversation about how we'd try to invest the money in ways that had social impact (climate, child … [Read more]
It’s time for the gloves to come off on climate change
Posted on March 24, 2012 //
The people who accept climate change as a real threat need to accept that they have failed to get other people to accept climate change as a real threat. One climate scientist, Peter Gleick, was so desperate to expose skeptics that he lied to obtain … [Read more]
Human Health: the Cure for Climate Insanity?
Posted on February 7, 2012 //
While reading Bryan Walsh’s thoughtful review of a new book The Conundrum by David Owen, I noticed that the review was posted under TIME.com’s “health” section. The book is about energy efficiency. What does energy efficiency have to do … [Read more]
Clean Energy and the Last Brand Standing
Posted on October 15, 2011 //
Solyndra is getting a lot of headlines, but the company's high-profile implosion is the symptom of a renewable energy industry rationalization that has been long anticipated. It shouldn't be a surprise or generate excessive hand wringing. Whether … [Read more]
marketing monday: the green, the clean and the dirty
Posted on May 23, 2011 //
Friend Joel Makower stirred up a good discussion last week with his article, Green Marketing Is Over. Let's Move On. Green marketeers Suzanne Shelton and Michael Martin disagreed with him. And while I agree with Joel (I’ve made the case in the … [Read more]
Cleantech Policy Needs Clarity, Consistency and Cojones
Posted on February 28, 2011 //
EarthTechling recently interviewed me and asked for my perspective on trends in cleantech, including marketing, communications and PR. Some themes that emerged: Five suggestions for cleantech companies to set themselves apart in a crowded … [Read more]
EV to be Most Hyped News of 2011: Survey
Posted on January 18, 2011 //
Media covering renewable energy and cleantech overwhelmingly expect the biggest news hype of 2011 to come from electric transportation, while they identified energy efficiency as the most deserving of coverage, according to my annual survey. With … [Read more]
marketing monday: the distributed brand
Posted on December 27, 2010 //
As someone who consults on communications and engagement for the Distributed Energy industry, it is clear that the future of communications is The Distributed Brand. Recent research from one of firm Weber Shandwick’s sister agencies, Universal … [Read more]
